For the past years, Danang city has made great efforts and tried to reform the public administration to create an open, attractive and favourable investment environment for foreign investors, including Japan.  According to the Japan Business Association in Danang, Danang city with its complete infrastructure, abundant labor force... has created favourable conditions for production and business activities of the business community, especially Japanese businesses. By September 2020, Japan was the leading country in terms of registered investment capital in Danang with 214 projects and a total capital of more than USD 816 million, accounting for nearly 25% of the total number of foreign investment projects and more than 23% of total foreign registered investment capital in Danang.

Vietnam in general and Danang city in particular have been improving the investment environment in order to improve the quality and efficiency of foreign investment cooperation with the aim of focusing on attracting and cooperating in foreign investment whose main evaluation criteria are selectiveness, quality, efficiency, technology and environmental protection; prioritizing projects with advanced technology, new technology, high technology, clean technology, modern governance, high added value, spillover effects, connecting the entire production and supply chain. This is really the strength and concern of Japanese enterprises. Therefore, in the future, Danang city will continue to be the destination for many investors from Japan.

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