In Vietnam in general and in Da Nang city in particular, issues related to trademarks always receive significant attention from enterprises. Especially for foreign-invested enterprises, if their trademarks has been registered for protection abroad but not registered in Vietnam, they are not automatically protected in Vietnam. Therefore, utilizing the services of a trademark Lawyer in Da Nang city is a practical solution for businesses, especially those with foreign investment in Da Nang City, to build the most sustainable and effective development strategy, enhancing the value of the business in the market.

1. What is a Trademark?

• "Trademark" is a commonly used term in Vietnam. From a commercial perspective, a “trademark” is a combination of tangible elements (brand, design, symbol, commercial image, concept, image) and intangible elements (the reputation of the business). Trademarks are considered intangible assets of a business, are built and developed by the business itself, and exist in the perception of consumers; it is one of the leading tools to promote the business's commercial activities. In addition, trademark value also plays an extremely important role in promotion and communication strategies.
• From a legal perspective, “Trademark” is a sign used to distinguish goods, services of different organizations, individuals, according to the provisions of Article 16.4 of the Intellectual Property Law 2005.

2. How important is a Trademark for a enterprise?

• Establishing the differentiation of the enterprise, distinguishing its products/services in the market.
• Building credibility, visibility, and the value of the enterprise.
• Creating a competitive advantage for the enterprise.
• Easily promoting products and services;
• Attracting customers and building trust.
• Influencing consumer perception.
• …

3. How to protect a Trademark?

In Vietnam, to protect a trademark, the first thing every enterprise needs to do is register for trademark protection. To become the owner of a Trademark in Vietnam, an enterprise must submit a Trademark protection application to the Intellectual Property Office of Vietnam (the IPVN)) and obtain a Certificate of Trademark Protection. After that, the enterprise becomes the sole and official owner of that Trademark.

This is the legal basis to protects the rights of the enterprise (trademark owner) regarding the brand of its products or services, preventing unfair competition from competitors. From there, position the product, create a competitive position, and contribute to enhancing the value of the enterprise.

4. What rights does a Trademark owner have?

According to Vietnamese intellectual property laws, a trademark owner has the following rights:

• The right to use the trademark for the registered products and/or services without the risk of complaints or lawsuits.
• The right to license the trademark.
• The right to transfer the right to use the trademark.
• The right to transfer the trademark.
• The right to request individuals or organizations to stop infringing on his/her trademark.
• The right to request competent state agencies to handle infringement.
• The right to file a lawsuit in court to terminate infringing activities and claim damages.

5. What are common trademark infringement actions?

• Using a trademark identical to a protected trademark for identical goods/services.
• Using a trademark identical to a protected trademark for similar or related goods/services.
• Using a similar trademark to a protected trademark for similar or related goods/services.
• Using a trademark identical or similar to a famous trademark.

6. Why enterprises in Da Nang city should choose a Trademark Lawyer?

For a trademark to promote its value, enterprises need to have appropriate strategies for building and protecting their trademarks. Building goes hand in hand with protection. Enterprises must have effective plans and strategies to develop and protect their trademarks, ensuring the enterprise's reputation in the market with customers and avoiding misuse of the brand. Therefore, choosing a Trademark Lawyer for quick and effective advice is essential.

7. What services does a Trademark Lawyer in Da Nang city provide?

Trademark Lawyers in Da Nang city, with solid professional knowledge and extensive experience in intellectual property matters, provide reliable, high-quality, and effective trademark lawyer services, including:

• Consulting on building, developing, and protecting trademarks for enterprises.
• Consulting on resolving disputes related to trademarks or other intellectual property rights of enterprises.
• Searching and registing Trademark at the IPVN.
• Other services upon request.

8. Online Trademark Lawyer services at Phong & Partners Law Firm

8.1. Convenience of using online Trademark Lawyer Services

In fact, many enterprises may not prioritize trademark issues, while Trademark is one of the most important issues of enterprises, and resolving trademark-related disputes consumes a lot of time and money. Therefore, choosing online Trademark Lawyer services in Da Nang city shall bring many benefits:

• Savings time and effort traveling to meet a lawyer.
• Flexible scheduling, even outside of business hours.
• No geographical constraints.
• Accessing a variety of lawyers for consultation, ensuring finding a lawyer with the right expertise, experience, and ethics.
• Having entitled to record consultations for future reference.
• Involvement of multiple family members or company personnel in consultations through platforms like Zoom or Google Meet.
• Keeping secure and confidential information.
• Transparent service fees.

8.2. 05 things to do when using Online Trademark Lawyer services

To ensure quality when using online trademark lawyer services, clients should note the following:

• Requesting information about the online trademark lawyer's qualifications and experience.
• Requiring the lawyer and the law firm to take responsibility for the content of the online consultation.
• Requesting to record the entire consultation.
• Agreeing in advance on online consultation fees.
• Refusing online consultation if the consultant is not a qualified lawyer or the lawyer registered for consultation is different.

8.3. Online consultation process at Phong & Partners Law Firm

The process for using online trademark lawyer services in Da Nang city at Phong & Partners Law Firm is as follows:

Step 1: Contacting Phong & Partners Law Firm to schedule an appointment via phone or email.

Phone: 02363 822 678 – 0905 79 4678

Email: phongpartnerslaw@gmail.com

Step 2: Providing basic requirements and preliminary information related to the case.

Step 3: Receiving a consultation fee quote from a Legal Specialist or a consultation fee Letter.

Note: In case the client agrees to the service, proceed to the following steps.

Step 4: Transfering the appointment fee and arrange a consultation appointment.

Step 5: The lawyer contacts for consultation according to the scheduled appointment or sends a consulting letter to address the issue promptly and efficiently.

Step 6: Clients provide feedback on the consultation results and fulfill payment obligations if applicable.

9. Related questions

 (1). What to do in case of Trademark Infringement?

https://phong-partners.com/luat-su-xu-ly-vi-pham-thuong-hieu-tai-da-nang

 (2). What are common Disputes Regarding Trademark?

https://phong-partners.com/luat-su-quyen-tac-gia

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PHONG & PARTNERS LAW FIRM

Phong & Partners Lawyer in Da Nang city

1. Phong & Partners Lawyer in Thanh Khe - Hai Chau district: 
​Add: 06th Floor, Thanh Loi Building, 249 Nguyen Van Linh, Da Nang

Tel: 0905.102425 - 02363 822678

Email: phongpartnerslaw@gmail.com

2. Phong & Partners Lawyer in Son Tra district:
​01 Dong Giang, Danang - 0905.205624

3. Phong & Partners Lawyer in Lien Chieu district:
21 Truong Van Da, Danang -0961.283093

4. Phong & Partners Lawyer in Ngu Hanh Son district:
03 Chu Cam Phong, Danang - 0905.579269

5. Phong & Partners Lawyer in Cam Le district:
346 Cach Mang Thang Tam, Danang -0901.955099

Phong & Partners Lawyer in Ho Chi Minh City
Add: Floor 9, K&M Building, 33 Ung Van Khiem, 25 Ward, Binh Thanh district, Ho Chi Minh City. 
Tel: 0905.503.678 - 02822 12 5678
Email: phongpartnerslaw.hcmc@gmail.com